Brand Matters
80% of students live off campus.(1)
Benefits of a Strong Brand
- Customer Recognition
- Customer Affinity
- Competitive Edge
- Increased Referrals
- Command Premium Pricing
Student Housing Branding
- Exterior & Interior Signage
- Social Media & Websites
- On-campus & Community Events
- Print & Web Advertising
- Promotional Items
Learn more about student housing
When job opportunities decrease during an economic downturn, students are more likely to enroll in college.(8)
The two largest student housing REITs collectively have only an estimated 2.1% market share in top university markets. The top 25 student housing companies own just 8% of the beds according to the Axio175 report which tracks the student housing market across 175 leading colleges and universities.
Most major college campus communities are fairly resistant to business cycle fluctuation due to a consistent number of students, faculty, and employees who live and spend money in the area.(9)
As first-time tenants with little or no credit, students often need their parents to co-sign leases and guarantee the payment of rent.
Suitable land is scarce as the areas on and around most major universities are developed.(10)
From 2008 to 2016, state spending per student at public two- and four-year colleges decreased 18 percent.(11)
What Students Want
Location
Convenient location within 0.5 mile to college
Living Space
Learning and living environment
Amenities-Rich
In-suite and community amenities
Connectivity
High-speed internet connectivity
Privacy
Private bedrooms & bathrooms
Going Green
Eco-friendly features & construction