The Strength of Brand-Based Real Estate

The number of households renting self storage units is at an all-time high of nearly 12 million.(2)

Benefits of a Strong Brand

  • Customer Recognition
  • Customer Loyalty
  • Competitive Edge
  • Increased Referrals
  • Command Premium Pricing

Maximize Store Branding Opportunities

  • Exterior & Interior Signage
  • Packing & Moving Supplies
  • Print & Web Advertising
  • Social Media
  • Special Events & Sponsorships

Learn more about self storage

In 2008, self storage was the only REIT sector to post a positive total return of 5%, including dividends.(3)
When times are bad, people often downsize. When times are good, people acquire additional possessions. Either way, there is a need for storage.
With shorter lease terms owners typically can adjust rents at any time, and because rents are fee-simple and not leased, owners can increase them as needed to reflect the impact of inflation.
The top 6 companies own 18% of the market. Mid-level operators claim 8% and single facility operators 74%.(4)
In 2017 the average industry occupancy rate was 92.8%.(4)

Top Reasons For Using Storage(4)

Limited Space

Storing items that users don’t have room for at home


Storing items temporarily while changing residences


Storing items no longer needed or wanted until they can be disposed of

Living Situation

Storing relative’s items due to a change in living situation (e.g., parent moving from home to apartment)


Storing items inherited due to death in the family


Home or residence






Fragmented Market(4)

National Data

Approximately 44,000 Facilities

Approximately 2.3 Billion Sq. Ft.

92.8% Average Economic Occupancy

  • 18% Top Six Companies
  • 8% Small Owners
  • 74% Single Facility Owners